INDUSTRIAL DESIGN

At the beginning of a project it’s all about exploration and the faster you work, the more you are able to explore. That’s why we always begin with pen and paper. The drawings do not have to be the best in the world but that doesn’t matter - it’s about gathering and sharing ideas with the design team.

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UNIVERSAL DESIGN

Design has the wonderful ability to build opportunities from constraints - that’s the bases of it really. And at the end of a project, if you can identify how you’ve made the experience delightful for all types of users, then you’ve done your job properly.

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